We make a huge number of decisions every day. When it comes to eating, for example, we make 200 more decisions than we’re consciously aware of every day. How is this possible? Because, as Daniel Kahneman has explained, while we’d like to think our decisions are rational, in fact many are driven by gut feel and intuition. The ability to reach a decision based on what we know and what we expect is an inherently human characteristic.
The problem we face now is that we have too many decisions