What's The Truth About "TruBrain"?

Via Twitter on Monday, I learned about truBrain, a California company who sell “think drinks”. As they put it:
Our team of UCLA trained neuroscientists set out to solve the problem that energy drinks do not – genuine focus… Crafted with the perfect amounts of active nootropics… Loaded with amino acids to fuel the thinking process.
My interest was moderately piqued by this, but then TruBrain blocked a fellow neuroblogger on Twitter. This got my attention.

So what is truBrain? It’s a

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