Want women to perceive you as more masculine? Wear deodorant.

In case you weren’t convinced that wearing deodorant is generally a good idea, here’s another reason to dab on the white stuff: it makes women perceive men as more masculine. In this study, the researchers asked women (and men) to rate the masculinity of men’s faces, and separately to rate the masculinity of their body odor with or without deodorant. Interestingly, the women’s masculinity ratings of the natural body odors tended to match the masculinity of that man’s face; however, deodorant

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