Vaccinating Against the Dark Side

The measles outbreak emerging from “the happiest place on Earth” in Anaheim, California, is grabbing headlines and provoking conversation in the media regarding how best to appeal to parents opposed to vaccines.

Using clear facts and appealing to common logic has failed, repeatedly. Blaming and shaming only seem to provoke heel-in-the-sand reactions and encourage retreat. So how does one persuasively sway opinion and convince the skeptics of the safety and utility of vaccinating against preve

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