The Underrated Genius of Neanderthals

(This post originally appeared in the online anthropology magazine SAPIENS. Follow @SAPIENS_org on Twitter to discover more of their work.) 

For the last dozen years or so, Geico Insurance has run commercials featuring Neanderthals in modern contexts. The story line varies, but the take-home point does not: Switching to Geico is so easy that “even a caveman can do it,” says the tag line. The Neanderthal’s feelings are invariably hurt, and a stereotype gets perpetuated. Do Neanderthals rea

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