When Psy’s “Gangnam Style” broke YouTube, they refused to give it a single view.
When people soaked themselves during the ALS Ice Bucket Challenge, they called it a waste of water.
When Pokémon Go took the United States by storm after its release July 6, they went out of their way to tell friends, family and social network followers they would never play the game. They encouraged pocket monster trainers to grow up, pursue gainful employment or just get off their lawns. One writer, Matt