Tag Archives: Advertising Campaign

UFO Marketing Hoax Gets Mixed Responses

UFO Marketing Hoax Gets Mixed Responses

By www.capetalk.co.za
12-1-15

     Clover and FutureLife have confirmed that they are behind the recent series of “UFO sightings” in Cape Town, Durban, Soweto and Sandton.

The hoax, which was a marketing stunt to launch their new smart milk drink, has been met with mixed reaction on social media.

CapeTalk host John Maytham and advertising expert Jonathan Cherry have disagreed on the effectiveness of the extraterrestrial campaign and whether or not brand value has been added to the dairy product.

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UFO Crash Site Puzzles Motorists

UFO Crash Site Puzzles Motorists

By ewn.co.za
12-1-15

     JOHANNEBSURG – UFO sightings. Strange lights in the sky. Unexplained crash sites. Could it all just be coincidence … or were there aliens in Sandton?

Well, as it turns out there is a more plausible explanation for some of the odd occurrences in and around Johannesburg’s business district.

One of EWN’s intrepid alien hunters (read “journalist”) did some digging and in true sci-fi style found a folder with the words “Top Secret” stamped on it. She knew she’d found something important.

Okay, that didn’t really happen. But we did speak to food producer FutureLife which says a UFO landing at the corner of Sandton Drive and William Nicol was in fact the big reveal for its new energy drink. […]

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