Scientists finally optimize “brain freeze”.

As we’ve discussed before, ice-cream headache (a.k.a. “brain freeze”) is a real phenomenon, and scientists are actively studying it. But before they can understand in detail the physiological events surrounding brain freeze, they must first have a robust way of inducing it. Here, scientists compared two different methods of inducing ice-cream headaches: pressing an ice cube to the roof of one’s mouth vs. chugging ice water. It turns out that the ice water gave volunteers more, and worse, hea

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