How Advertisers Seduce Our Subconscious

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke. The experiment he cited was later shown to be a hoax, but one of Packard’s other assertions, that advertising can influence us below our level of awareness, is absolutely true.

In fact, rather scarily, the vast majority of advertising’s influence on us is subconscious. My own research has sho

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