Flashing Lights and Sounds Turn Rats Into Gamblers

Casinos are exciting places. Glitzy facades, riotous color schemes, waitresses in skimpy outfits all combine to assault the senses. The action never stops and people often lose track of time — not to mention their money.

Scientists at the University of British-Columbia, in a new study, demonstrated there’s a method to the madness: They found that flashing lights and animated sounds encouraged rats to take risks in a simple gambling game. The sense-pleasing fanfare associated with striking

Related Articles

Leave a Reply