Decision Hacks: The Neuroscience of Making Smarter Choices

Have you ever walked out of a store with a shiny new gadget and wondered, “Why did I buy this? I can’t afford it. I don’t need it. What made me buy it?” Maybe you’ve asked yourself similar questions after you broke your diet with a tempting dessert, or fell back into the arms of someone who broke your heart: “I knew I shouldn’t have done this. Why can’t I make smarter decisions?”

Neuroscientists have studied questions like these for decades, and they’ve produced a wealth of answers, as we

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