Citizen Scientists Donate Data for Online Price Personalization Research

Citizen scientists learn how algorithms affect their online shopping and help researchers break open the “black box” of price-personalization
By Chelsey Meyer

Have you ever wondered whether you see the same online prices as other consumers? If not, you may want to after hearing about price personalization. While many Internet users may understand that algorithms affect their social media feeds, few realize that algorithms also personalize their online shopping experiences. Researchers at Nor

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