Can Psychologists Learn More by Studying Fewer People?

In a brief new Frontiers in Psychology paper, Matthew P. Normand argues that Less Is More: Psychologists Can Learn More by Studying Fewer People.

Normand writes that the conventional wisdom – that a bigger sample size is better – is wrong. Repeated measurements of a few subjects, or even just one individual, can be more informative than casting the net widely, he says
Psychologists tend to view the population of interest to be people, with the number of individuals studied taking pre

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