Billboards Use DNA to Identify and Shame Litterers

The litterbugs that make the world their personal dumpster can no longer hide in the shadows, thanks to an alarming and futuristic ad campaign.

If you toss an empty coffee cup or cigarette butt onto the street in Hong Kong, you could find a computer-generated image of your face plastered on a billboard at a bus stop. Thanks to a technique called DNA phenotyping, it’s now possible to digitally sketch a person’s face based on telltale genetic markers, which is a useful tool for criminal inv

Related Articles

Leave a Reply