A Primetime Psychology Experiment: Does TV Affect Behavior?

A remarkable paper just published in PLoS ONE reports on what is, I think, one of the largest psychological experiments of all time.

Researchers Elizabeth L. Paluck and colleagues partnered with a TV network to insert certain themes (or messages) into popular dramas shown on US TV. They then looked to see whether these themes had an effect on real world behavior, ranging from Google searches to drink-driving arrests.

The study was based on three prime time Spanish-language dramas (tele

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